As the graphic designer for the Out Of Office team, I collaborate with Beatriz Amancio, Igor Ribeiro, and Alexia Kronig to create engaging social media content for GrazyEyewear, a brand by Vogue Eyewear. Our team is responsible for developing and delivering weekly posts, managing the content calendar, and overseeing the full production cycle of photoshoots—from pre-production planning to execution and post-production.
A key challenge in our work is creating content that highlights Grazi Massafera as the face of the brand while also expanding its visual identity beyond her image. We continuously explore ways to showcase the sunglasses in different contexts—primarily fashion-related—ensuring the brand remains versatile and appeals to a broader audience beyond its association with a single persona.
GrazyEyewear is a Brazilian brand crafted for women, embodying a feminine, peaceful, and effortlessly relaxing aesthetic. The brand is fronted by Grazi Massafera, a renowned Brazilian actress and model known for her elegance, natural beauty, and strong presence in fashion and entertainment.
