For the Brand Design class at BSDC Berlin, taught by Mark Wente, students were tasked with creating a gender-neutral, vegan shower brand tailored for Gen Z. The brand, named 'TRUE,' would serve as a line of shower products for Rewe supermarket, specifically targeting the Gen Z.
I chose to develop a brand centered around the value that the best things in life are simple, much like the experience of a shower, much like shower products that cleans.
